ALREADY KNOW IT
Same formula, different box.
bty spots the overlap before you buy the same ingredients twice.
ingredient intelligence
You own 30 products. What's in them?
bty reads the actual ingredient label and translates it to plain language. Over time, it connects the dots — what your products share, where they overlap, and what makes the ones you love different from the ones you don't.
Your ingredients. Your connections. Not a score — a reader that learns your shelf.
IN STORE · NEW SERUM
What's in this one?
LOOKS FAMILIAR.
12 ingredients you already own. Same formula as your cleanser.
You know this one.
YOUR CALL.
the shelf learns
Every scan teaches it something new.
What you finish, what you keep, what you reach for again — your shelf remembers without you telling it.
THIRD FINISH
Back on your list.
What you actually finish is remembered — and ready when it runs out.
11 DAYS LEFT
Your call.
Expiry and forgotten products surface before they disappear into the cabinet.
PATTERN FOUND
Something connects the products you stopped using.
bty finds the shared ingredient you couldn't see.
more than a label scanner
Your camera roll is already a beauty list.
bty turns the screenshot you forgot into the answer you need in the aisle.
FROM YOUR CAMERA ROLL
Screenshot it now. bty brings it back when it matters.
Send a TikTok or Instagram screenshot to bty. It finds the product, shade and shop — then remembers why you wanted it.
- DROP THE SCREENSHOT
- BTY FINDS THE PRODUCT + SHADE
- THE REASON COMES BACK IN STORE
IN THE AISLE
Ask the only useful question: worth it?
Scan what's in your hand. bty checks the ingredients against everything you already own.
AT HOME
A shelf that doesn't become homework.
Products arrive through scans and receipts. Running low, sealed, forgotten and expiring surface without a spreadsheet.
UNDER THE HOOD
Tiny label. Plain language.
bty reads the actual ingredient label and shows the connections behind its advice. Tap through whenever you want the why.
A friend sent you this one.
the proof
The tiny print, translated.
One photo turns the label into plain language and connects it to the products you already use.
Aqua
Glycerin
Cetearyl Alcohol
Caprylic/Capric Triglyceride
Cetyl Alcohol
Ceteareth-20
Petrolatum
Potassium Phosphate
Ceramide NP
Ceramide AP
Ceramide EOP
Carbomer
Dimethicone
Behentrimonium Methosulfate
Sodium Lauroyl Lactylate
Sodium Hyaluronate
Cholesterol
Phenoxyethanol
Disodium EDTA
Dipotassium Phosphate
Tocopherol
Phytosphingosine
Xanthan Gum
Ethylhexylglycerin
CeraVe Moisturizing Cream reads as 24 ingredients. Fourteen of them are water, buffers, emulsifiers, thickeners and preservatives.
not another 10/10
A product can be great and still be wrong for you.
Generic scores judge the bottle. bty learns your type — from your shelf, your history and what you really use.
your shelf, getting smarter
Know what's in it.
Know what works for you. Let your shelf get smarter every time you scan.
Coming to iOS and Android · free to start